The GDP of North American Women is greater than that of California. Thus, North American women are the 6th largest economy in the world. Organizations with an active diversity program tap into, and liberate, that buying power. The Personnel Department believes that diversity programs are a path to success.
Statistics show that 80% of women-owned business startups are successful, as opposed to the national average of 20%. This success is attributed to successful team leadership and drive. Structuring a robust diversity program that includes women, benefits an organization privately and publicly.
The issues organizations face not only include what they have to gain, but also what they have to lose by not participating.
